Lemaire+Uniqlo

Lemaire+Uniqlo

Lemaire for Hermés PWF S/S ’14

Uniqlo will see a capsule collection this Fall ’15 with Hermés former head of womenswear, Christophe Lemaire.
Uniqlo’s sucess with fabric innovation has been a distinct advantage and their collaboration strategy has continued to open a fresh feel for the brand first with Pharrell now with Lemaire.
Uniqlo’s Japanese based brand has some common ground with Lemaire. They both have the interest of the Japanese retail market. Lemaire acknowledges Japan’s support as carring him early in his career via an interview with BOF. A return to the Japan market with the support of Uniqlo’s 852 stores could only mean more wins for Lemaire and a new height for his career.
Look for the capsule collection this Fall.

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Categories: Fashion, High Fashion, Lifestyle, Luxury, News

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