AG Jeans Creative Director Sam Ku Explains US Manufacturing With Nordstrom Men’s Shop

US based, AG Adriano Goldschmied Jeans has found a creative niche in manufacturing denim in the US. The brand is going into its second decade after being founded in 2000 by Yul Ku. In 2008, the brand moved from exclusively premium denim to a contemporary lifestyle brand with the addition of Sam Ku, Yul Ku’s son, as Creative Director.

This year has AG has seen a push in advertising with a collaboration with popular creative Alexa Chung and a Fall campaign with Daria Werbowy (Balenciaga and Lancôme)

Nordtrom’s Men Shop visited the facilities of AG while Creative Director, Sam Ku speaks to the brand’s emphasis on its manufacturing strategy.

Check out the interview below