Wish You Were Here


French label Roseanna never fails when it comes to delivering lookbooks that inspire. The imagery — keen photography coupled with the brand’s trademark relaxed tomboy style togs — makes us wish we could stock our closet with every piece in every collection. But their spring/summer lookbooks are next level aspirational, always featuring the season’s wares set against some misty picturesque locale, launching daydreams of mountain town speedboat rides and beachside getaways.

We’re not exactly sure where photographer Thierry Lebraly shot Roseanna’s SS14 collection, but the rocky riverside landscape could be alluding to Mount Fuji, whose photo-printed image is splashed across swimsuits, skirts and blouses. The entire selection was born from a trip to Tokyo, where Roseanna founders Anne-Fleur and Roxane were enthralled by the city’s juxtaposition of hyper modernism and old world tradition. Aside from the Fuji references, also featured are cherry blossom and bamboo patterns, used for overalls, dresses and summer-weight coats. Additionally, the Tokyo skyline stretches across the front of cotton jacquard sweatshirts and neoprene-like fabric is sculpted into flowered tree-pattern mini skirts. The many hints of Anne and Roxane’s Japanese vacation are understated and elegant, not overly obvious, and never ever cliché.




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Categories: Editorial, Fashion, Lifestyle


Fashion Stylist | Author of "Michael Jackson Style" and "Madonna Style". Spent majority of time backstage in London and New York; shuffling between Fashion Week and Theatrical Costuming Gigs after Graduating from the University in Fashion Design.


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