Streaming Continues to Break Ground As A Premier Source For Home Entertainment: Netflix and Dreamworks Collaborate

The digital age has literally changed the way we view the world and TV is no exception. Social media laid a huge foundation to the Internet platform followed by network services like YouTube, Netflix, and Hulu. These networks give way to an expanded experience utilizing a long list of mobile device and Internet connected TVs.Netflix

Netflix realized growth with their in house production House Of Cards staring Oscar Winning Kevin Spacey. Obviously Netflix already had a large subscription base but its competitive nature with cable networks was a key to moving forward not to mention a groundbreaking market response.

Netflix has taken the next step in moving closer to making streaming a viable choice for studios and producers. Dreamworks Animation has agreed to a multiple year deal with Netflix that will provide original TV programming based on its movies and characters. According to The Hollywood Reporter, the companies have agreed to over 300 hours of new programming and is a key part of DWA’s strategy to expand it TV production and distribution.

“This is an unprecedented commitment to original content in the Internet television space,” Katzenberg said. “Netflix is a visionary company that continues to redefine the way audiences watch television, and it is a thrill to add to their growing momentum.”

“DreamWorks Animation is a valued partner in our global efforts to provide families the most engaging stories delivered however, whenever and wherever they want,” said Netflix chief content officer Ted Sarandos. “This deal represents a major expansion of what’s already a phenomenal relationship, allowing us to bring beloved DreamWorks characters to the 40 countries where Netflix operates and setting the stage for us to innovate together as we expand into new markets.”

Cable and Streaming is a huge bubble for marketers which ultimately drives the revenues for networks. Streaming’s competitive nature could cause TV executives to redesign its distribution strategy; and also create disambiguation among advertisers looking for the best bang for their buck.

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Categories: Film, News


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One Comment on “Streaming Continues to Break Ground As A Premier Source For Home Entertainment: Netflix and Dreamworks Collaborate”

  1. June 28, 2013 at 9:27 am #

    Thanks for the nice blog. It was very useful for me. Keep sharing such ideas in the future as well. This was actually what I was looking for, and I am glad to came here! Thanks for sharing the such information with us

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