May 12, 2013 | cedricarmand | 0 Comments

Coco Chanel Takes A Cinematic Approach To Its Fragrance Launches

Chanel has always embodied a mysterious elegance to its brand and fragrances; and that hasn’t altered its approach to advertising. Keira Knightly explains to us what her idea of a Chanel fragrance embodies in a narrative form. We go on set as she describes character development and an imaginary world that we should experience with each Chanel fragrance.

Tags: beauty, chanel fragrance, character development, Coco Chanel, fashion, fragrances, imaginary world, Keira Knightly, narrative advertising, narrative form, style, sub feature2

Categories: Beauty, High Fashion, Lifestyle

Author:cedricarmand

Former Stylist at BCBGMAXAZRIAGROUP | Accepted Screenwriter by Hollywood Attorney John J. Tormey III | "Celebrity Supermodel" by Next Model Management - Miami

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