NBCUniversal’s G4 gets a rebrand by Esquire Networks.
Hearst Magazines company, Esquire, planned a launch of their network on Aprill 22; that launch has been postpone for the summer. G4’s focus on tech and gaming will continue as Esquire rebrands the network and will be adding “entertainment, food, fashion, women, humor, travel, competition, danger and more,” according to a press release issued in February.
“We have an opportunity to launch with more original programming than we had envisioned,” Esquire Network general manager Adam Stotsky said Monday. “In order to give our viewers a more substantial program offering that showcases the breadth of the Esquire Network, we are pushing our rebrand to the summer.”
The networks previously negotiated programs include the Ryan Seacrest-produced “How I Rock It,” where NBA All-Star Baron Davis profiles athletes, musicians, celebrities and other personalities as well as “Risky Listing,” which will explore the “exclusive, intensely competitive world of New York nightlife real estate.”