Warby Parker: Ecommerce Still Driving Sales For Indy Fashion Labels.

ScreenShotWarby Parker proves their business model using eCommerce and opens a new flagship store.

Warby Parker an American eyewear designer launched in 2010 with features in Vogue.com and GQ respectively, being called “the Netflix of eyewear”. The eyewear maker has thrived on its sales online by forgoing brand licensing fees which allows them to sale eyewear as low as $95 a pair.

Every great success has humble beginnings.

“We literally would invite people to come to the apartment and we’d lay the glasses on the dining room table,” Blumenthal says. “We thought it was going to be this sub-optimal experience, and it ended up being something really special.”

Hundreds of thousands of sold pairs later, Warby Parker opens its flagship store at 121 Greene Street in NYC’s Soho Neighborhood.

Warby Parker’s unique presence starts with its consumer experience. It’s locale (across the street from Apple) has influenced their store presence to not just being a home to Warby Parker Eyewear. Their Soho home boasts a style like no other by offering rolling library ladders, a photo booth, reading materials from Warby-approved independent presses, and mirrors upon mirrors. Other retail locations include a boutique style “Readery” at The Standard Hotel in Los Angeles and Miami.

Warby Parker was founded by Neil Blumenthal, Andrew Hunt, David Gilboa, and Jeffrey Raider, and is headquartered in New York City. The name “Warby Parker” derives from two characters that appear in a journal by the Beat Generation writer Jack Kerouac.

Check out the premier eyewear designer,Warby Parker, at http://www.warbyparker.com!

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Categories: Fashion, Lifestyle, Men, News


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