Decreasing stock indexes has JC Penny CEO Ron Johnson looking for answers to popular brands like Zara, H&M, and Uniqlo.
Joe Fresh, JC Penny’s newest brand, was founded about 11 hears ago by Joe Mimran who also founded Club Monaco Inc. With the brand hitting JC Penny last month; Joe Fresh had seven times the visitors of J.C. Penny’s top online brand, Liz Claiborne.
Joe Fresh boutiques carry lively womenswear ranging from $4 flip flops to $69 dresses. Currently, Joe Fresh is housed in 681 of JC Penny’s 1,100 stores and also carries graphic pants and silk short sleeved tops for under $40 bucks.
Joe Fresh as been described as “Attainable Fashion” and appeals to everyone from 18 year olds to 50 year old shoppers.
Look for Joe Fresh online at JCPenny.com and in stores at JC Penny!
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